By adding a mailing list to your site, you can keep in touch with customers who have perviously purchased a product off of your e-Store. You would typically do this if you sent out a newsletter, created a sale, or if you sent out gift certificates / coupons.
By default, your e-Store already has a Mailing List on your home page, as shown below:
Here are the instructions on how to send a mailing list:
1. Log into your e-Store Control Panel
2. Select the Manage tab
3. Select Mailing Lists from the category bar to the left
4. If customers have entered their email address in the mailing list box from your home page, you should see a List Name called "Store Mailing List". If you see it below, press the Email button to the right, as shown below:
Note: If you do not see it, no one has submitted their email address on the form.
5. Type in your information, then press the Email button
Once you send the email, it will be routed through our servers. If you receive a reply, it will be sent back to the email address entered above.